Apple spent $4.2 billion on research and development in the quarter ending in June, the highest quarterly amount it has ever spent on research and development.
Apple has a "long-term strategy of owning and controlling the primary technologies behind the products that we make," he said.Apple now develops the processor inside its iPhones, for example, instead of buying off-the-shelf chips from companies like Qualcomm. That requires skilled engineers and specialized equipment, often hired or purchased in competitive markets, like Silicon Valley or Israel.
Apple doesn't discuss upcoming products. But it is probably also spending heavily on technologies that might take years to hit the market. Apple has also invested heavily in augmented reality, a technology that uses sophisticated cameras and computers to place digital objects in the real world. Apple currently offers a set of developer tools to help make AR apps for iPhones, but Apple's been posting a lot of job openings for "technology development" jobs that suggest it's staffing up for a bigger swing at the market, which Cook previously said will be "profound.
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