The latest report reveals more about plans for the iPhone than Apple might have liked.
The usual practice is a Tuesday announcement in the second full week of September, between September 8 and September 15, followed by the products going on sale ten days later.The reason for the Wednesday event is revealing. On the face of it, it’s just because Monday, September 5 is Labor Day. But hold on: this is only relevant if Apple is planning for press and staff to travel to an in-person event. An online-only event could take place the day after a public holiday.
We also hear from sources such as Gurman that recording the high-production-value keynote film is well underway. Of course, this is in part a safety precaution: until the invites actually go out, Apple can fall back on the online version instead. For instance, if there’s a sudden uptick in Covid infections, it could still switch back to online only .What will the event be like?
I believe that the September 7 special event will follow the same format that WWDC introduced in June. That is, a recorded keynote will be played to press and guests in Cupertino. Before it starts, CEO Tim Cook and perhaps some other execs will appear live to kick things off. Gurman says, “In that scenario, you can expect members of the press to get their hands on new devices afterwards”.
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