The article discusses Apple's recent adoption of the term 'Apple Intelligence' for its AI-powered features. It highlights how Apple seems to be capitalizing on the current AI trend, which has seen a resurgence in popularity after manufacturers previously used the term 'AI tech' without accurate implementation. The author questions whether Apple's use of 'Apple Intelligence' is genuine or simply a marketing tactic.
In the history of Apple doing “Apple things” , hijacking the name of a whole trend in tech probably beats them all. Of course, I am talking about AI — or as Apple likes to call it: Apple Intelligence .
Now, it’s back — it was a huge boom in late 2022, and everyone felt the pressure to jump on the trend. There are a plethora of chatbots, image generators, song generators even.
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