Does anyone else smell a billion-dollar VR catastrophe?
Especially at its rumored price point, the device will likely be a tough sell.
The company has been working on the device since at least 2015, with more than 1,000 engineers working on the project, costing Apple more than $1 billion each year. According to one of Gurman's sources, engineers on the project have joked that they were working on the project just to keep CEO Tim Cook happy.
Execs have clearly struggled to come up with a suitable use case for the device. And Apple reportedly had to make a lot of compromises after initially hoping to shrink the technology down into a sleek fashion accessory.to mimic the facial expressions of its wearer, an intriguing design decision that may differentiate the product from competing offerings — but could make for an even more awkward experience at social gatherings.
In short, while we still have plenty to learn about what Apple's device can actually do, what we've heard so far doesn't exactly instill confidence — especially when it comes to wearing reality-augmenting tech at parties., wearables designed for social settings are an incredibly difficult sell. It's a resource-hogging investment that could easily backfire on the company.
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