Amazon and Google dominate Apple in the home, and Apple is reportedly redoubling its efforts to take them on
in the smart home market, where Amazon's Alexa-powered Echo dominates and Google is offering a wider variety of products.
In response, Apple is reportedly hiring a team to create "new smart-home software and devices," which could include new products beyond the HomePod,Apple hasn't officially announced as much, nor did company representatives immediately respond to request for comment.Apple's Siri may be a household name, but it's not well-known for being an in-home assistant. For most people, Siri is the robot who lives on your iPhone.
Instead, another female name — Alexa — dominates the home, powered by a variety of different Echo devices.. Apple is reportedly building out a team to tackle Amazon and Google's dominance of the smart home market. To that end, the company is said to be hiring engineers to work on the project. One possible solution: New types of products for the home, beyond Apple's current smart speaker, the
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