The lack of buy-in for contact tracing programs puts Apple and Google in a double bind that will likely result in a decline of positive consumer sentiment
. If a critical mass of US adults choose not to opt-in to contact tracing, then the program simply won't be effective. This would likely confirm the suspicions of many privacy-minded consumers, who the program as a ruse for big tech and the US government to collect sensitive consumer data.
This could make contact tracing more effective, but it would betray the spirit of the program and potentially sow further consumer mistrust towards big tech. This double bind presents a significant challenge for Apple and Google, and the outcome will have significant, lasting implications on consumer sentiment towards big tech.Business Insider Intelligence analyzes the tech industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more.
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