CUPERTINO, Calif.
— Apple jumped into the race to bring generative artificial intelligence to the masses during its World Wide Developers Conference Monday, previewing an onslaught of features designed to soup up the iPhone and other popular products with technology already available on rival devices.
Even as it tried to put its stamp on the hottest area of technology, Apple acknowledged it needed some help to catch up with others such as Microsoft and Google, who have emerged as the early leaders in the field. Apple is leaning on ChatGPT, made by the San Francisco startup OpenAI, to help make its often-bumbling virtual assistant Siri smarter and more helpful.
“All of this goes beyond artificial intelligence, it's personal intelligence, and it is the next big step for Apple,” Apple CEO Tim Cook said.
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