Apple presented one improvement on Tuesday that anyone who picks up the new models will appreciate: bigger batteries and longer battery life.
The new models, called iPhone 13, are not major advances over last year's models.
The emphasis on increased battery life during Apple's launch event on Tuesday highlights the challenges faced by the company that is expected to release a materially better device every year to drive growing sales in a maturing market where major breakthroughs are becoming less frequent. For example, the iPhone 12 gets 17 hours of video playback, according to Apple's website. The iPhone 13 manages 19 hours, which works out to nearly 12% more battery life.
Apple is emphasizing these improvements as Wall Street wonders if Apple can keep its iPhone momentum up. iPhones accounted for about half of Apple's sales in 2020 despite efforts to diversify into headphones, accessories, and online services. Investors have concerns about a "material moderation in upgrades" to 5G phones following momentum from last year's Apple releases, JP Morgan analyst Samik Chatterjee wrote in a note distributed shortly before Apple's launch on Tuesday.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Apple unveils iPhone 13, new iPads and Apple WatchApple is expected to introduce new iPhones and updates to its AirPods and Apple Watch during the event.
Read more »
Apple reveals iPhone 13 lineup, iPad Mini price increase and larger Apple WatchApple Inc. detailed new iPhones, iPads and smartwatches Tuesday as the most valuable U.S. public company attempts to focus on the coming holiday season...
Read more »
Here's everything Apple just announced at its iPhone 13 eventApple announced the new iPhone 13 and iPhone 13 Pro phones, new iPads and the Apple Watch Series 7 during its fall event.
Read more »
Apple Event Showcases New iPhone 13, iPad and Watch Series 7After weeks of turbulent headlines, CEO Tim Cook took the virtual stage in an attempt to return attention to the key driver of the tech company’s success: the iPhone.
Read more »
New Apple Leak Reveals iPhone 13 Release ShockAll iPhone 13 models are getting a massive upgrade following a stunning new leak...
Read more »