UPDATED: Apple details new magazine, news app at services event
The news service costs US$10 a month and includes roughly 300 magazines and a handful of major newspapers, including The Wall Street Journal and the Los Angeles Times. Missing from the announcement were other major newspaper publishers, who have reportedly been wary of Apple's terms.Apple is making the announcements at its Cupertino, California, headquarters during an event likely to be studded with Hollywood celebrities.
The new video service is expected to have original TV shows and movies that reportedly cost Apple more than $1 billion -- far less than Netflix and HBO spend every year. "Apple is very late to this game," eMarketer analyst Paul Verna said. "Netflix has become the gold standard in how to create and distribute content, using all the data they have about their viewers."
As part of its efforts to make quick connections, Apple hired two longtime Sony television executives, Jamie Erlicht and Zack Van Amburg, in 2017. They have reportedly signed up stars such as Oprah Winfrey, Steven Spielberg and Jennifer Aniston.Apple says its new subscription News Plus service will not track what you read.
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