Apple cuts iPhone XR prices in India, sources say GlobeTechnology
Various colours of the Apple iPhone XR are seen following the product launch event at the Steve Jobs Theater, in Cupertino, Calif., on Sept. 12, 2018.Apple Inc has cut prices of one of its latest iPhones in India by around one-fourth, sources said, as the U.S. tech giant looks to boost sales in the world’s second-biggest smartphone market following a similar move in China.
“Apple is going to change their game,” one of the people said, adding the company could also adjust prices for other devices depending on their demand.On Apple’s India website, the price of the 64 GB iPhone XR was unchanged at 76,900 rupees, but is on sale for less than 59,000 rupees at stores, the people said.
The price reduction comes after iPhone prices were lowered in China for the second time this year, as Apple wrestles with a prolonged sales slowdown in the world’s largest smartphone market partly due to a slowing economy. “The focus of this entire exercise is to win customers who would have thought of going to Samsung or OnePlus, to make them think whether they can spend some extra money on an iPhone XR – it’s more bang for the buck,” said Rushabh Doshi of tech research firm Canalys.Samsung’s latest Galaxy S10e is priced at 55,900 rupees while the OnePlus 6T starts at 37,999 rupees.
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