Apple Inc.\u0027s iPhone 14 lineup is hitting stores Friday. Read more.
The iPhone 14 lineup reserves the best features for the high-end Pro models costing at least US$1,000. And based on preorder data, the strategy is already working with consumers, who have turned the most expensive new iPhone into the most popular version.Start your day with a roundup of B.C.-focused news and opinion delivered straight to your inbox at 7 a.m., Monday to Friday.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.
The iPhone 14 line was unveiled earlier this month alongside new Apple Watches and AirPods. The company didn’t raise prices, a surprise to analysts who thought inflationary pressure would force the move. But Apple is still attempting to upsell consumers more than ever before. That’s left users with less reason to upgrade to a basic iPhone 14, but plenty of incentive to pay a little more for the Pro. A flurry of carrier promotions and trade-in offers also may coax consumers into buying a glitzier model.Article content
The preorder data suggests the iPhone 14 Pro Max is more in demand than the same model was last year, part of the shift upscale, according to a report by KGI Securities.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Apple counts on upscale shoppers to turn latest iPhone into hitApple Inc.\u0027s iPhone 14 lineup is hitting stores Friday. Read more.
Read more »
Home Capital falls well short of $115M share buyback plan - BNN BloombergHome Capital Group Inc.’s plan to buy back as much as $115 million worth of its own shares has fallen well short of expectations.
Read more »
Enbridge Line 5 can run while oil pipe is rerouted, judge says - BNN BloombergEnbridge Inc.’s controversial Line 5 oil pipeline can keep operating while the company relocates part of it to avoid an indigenous group’s land, according to a court decision.
Read more »
How BRP mastered the supply chain game, stoking record earningsBombardier Recreational Products Inc. announced its highest quarterly revenue ever on Wednesday. Read more.
Read more »
How BRP mastered the supply chain game, stoking record earningsBombardier Recreational Products Inc. announced its highest quarterly revenue ever on Wednesday. Read more.
Read more »
TIFF is offering a free Toronto movie screening in honour of Queen Elizabeth IIAs mourning continues over the death of Her Majesty Queen Elizabeth II, Toronto will be hosting a few events in order to commemorate her legacy inc...
Read more »