'I deeply believe that you can do well while doing good,' says tim_cook at the TIME100 Summit
says he worries that people will become “restrained” and begin thinking and behaving differently as they lose their sense of privacy in a world where digital devices and technology become more and more adept at tracking their movements.
“I fear deeply the loss of privacy,” he told TIME executive editor John Simons Tuesday at the TIME100 Summit. “If we begin to feel that we’re being surveilled all the time, our behavior changes. We begin to do less. We begin to think about things less. We begin to modify how we think. In a world like that where we’re restraining ourselves, it changes society in a major way.”
Cook went on to say that it’s difficult to argue that people shouldn’t own their own private data. “It’s tough to say that a company, or anyone for that matter, should be able to step in and on an uninformed basis vacuum up your data,” he said. “That’s a large concern of mine.” Apple has made protecting privacy—at least for its Western customers—the centerpiece of its marketing strategy, as it works to differentiate itself from the other big Silicon Valley players like Google, Facebook, and Amazon, whose business models thrive on leveraging users’ personal data., explaining that he made the choice despite knowing it would lead to a loss of his own privacy. “The reason I did this is because I wanted to help young people.
When asked what calculations went into his decision, Cook said he weighed a number of different things: “How people would hear it, how people would perceive it. I did worry about it pulling attention off of our products and what we’re about. But at the end of the day, I felt like I was in a position to do a lot of good….The big downside was my own privacy. It was something I was giving up myself, so you could sort of see that trade-off I was going to make.
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