Apple is hoping to improve its rewards offerings by choosing partners customers shop with on a regular basis — like Walgreens and Uber:
An extension of Apple Card's rewards program could be the ticket to its US success.
Rewards were the area in which Apple Pay most lagged behind competitors. Initially, Apple Card's rewards structure offered 3% cash back on Apple products, 2% for any purchase made with the digital version of the card via Apple Pay, and 1% for purchases made with the physical companion card.
Improving Apple Pay's top rewards category by selecting partners that customers shop with on a recurring basis, like Walgreens and Uber, could help improve habit formation around the card.
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