Apple has bought a startup that uses AI to make music to fit your mood
pple Inc. acquired a startup called AI Music that uses artificial intelligence to generate tailor-made music, according to a person with knowledge of the matter, adding technology that could be used across its slate of audio offerings.
The purchase of AI Music, a London-based business founded in 2016, was completed in recent weeks. The company had about two dozen employees before the deal. Technology developed by AI Music can create soundtracks using royalty-free music and artificial intelligence, according to a copy of its now-defunct website. The idea is to generate dynamic soundtracks that change based on user interaction. A song in a video game could change to fit the mood, for instance, or music during a workout could adapt to the user’s intensity.
Apple dramatically slowed down its acquisition spending during 2021, devoting only $33 million to deal payments over the fiscal year, according to a filing in October. That’s down from $1.5 billion in 2020 and $624 million in 2019.
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