The relationship is over.
Apple signed a contract at the time with Ive valued north of $100 million, though it “restricted Mr. Ive from taking on work that Apple found competitive,”But now, three years later, it seems Ive and Apple have decided to call it quits. FromIn recent weeks, with the contract coming up for renewal, the parties agreed not to extend it. Some Apple executives had questioned how much the company was paying Mr. Ive and had grown frustrated after several of its designers left to join Mr. Ive’s firm.
Moving forward, Apple COO Jeff Williams will continue to manage Apple’s design teams, though the product marketing team has “assumed a central role in product choices,”
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