The new online marketplace, founded by former investment banker Amber Goodwin, offers a curated range of athleisure products.
Goodwin got so much positive feedback for the idea that she quit her high-paying job in finance and became an entrepreneur.
Apparelle will offer a wide range of workout clothing and gear, including yoga mats and hand weights from 25 brands such as Lorna Jane, Bala, and Free People Movement, and several up-and-coming labels. “We have a conscious edit as well. So beyond that standard way of filtering items, we have a curated selection of our favorite unitards. Moving forward, we’ve also got the capability to have a range of influencers to curate their selections. This won’t be live on Day One, but it’s in the pipeline,” she added.“I’d like to build up an edit of gym essentials, with things like your Tangle Teezer hairbrush that you’d take to the gym, or the serum that you might use, etc.
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