The Associated Press has issued guidelines on artificial intelligence, saying the tool cannot be used to create publishable content and images for the news service while encouraging staff members to become familiar with the technology.
AP is one of a handful of news organizations that have begun to set rules on how to integrate fast-developing tech tools like ChatGPT into their work. The service will couple this on Thursday with a chapter in its influential Stylebook that advises journalists how to cover the story, complete with a glossary of terminology.
Generative AI has the ability to create text, images, audio and video on command, but isn’t yet fully capable of distinguishing between fact and fiction “Your stories must be completely written by you,” Nicholas Carlson, Insider editor-in-chief, wrote in a note to employees that was shared with readers. “You are responsible for the accuracy, fairness, originality and quality of every word in your stories.”
AP has experimented with simpler forms of artificial intelligence for a decade, using it to create short news stories out of sports box scores or corporate earnings reports. That’s important experience, Barrett said, but “we still want to enter this new phase cautiously, making sure we protect our journalism and protect our credibility.”
Some journalists have expressed worry that artificial intelligence could eventually replace jobs done by humans and is a matter of keen interest, for example, in contract talks between AP and its union, the News Media Guild. The guild hasn’t had the chance to fully analyze what they mean, said Vin Cherwoo, the union’s president.With safeguards in place, AP wants its journalists to become familiar with the technology, since they will need to report stories about it in coming years, Barrett said.
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