British accessories designer Anya Hindmarch gives V.F. an intimate look inside her family home during lockdown
best known for her tongue-in-cheek designs and playful approach to fashion, is spending her lockdown at home in London with her husband and three of her five children. Far from bored, Hindmarch is busy working to help the United Kingdom’s National Health Service, lift the spirits of the British public stuck at home, manage her business, and launch a new sustainability initiative. Here, Hindmarch gives us an intimate look inside her family home.
Hindmarch’s original idea to give thanks to the National Health Service in the U.K. was a redo of her 2018 Chubby Hearts campaign—in NHS blue—in which she suspended 24 extra-large red hearts at monuments throughout London. She quickly realized this would defeat the purpose for two reasons: “It would require people to install it, and it would cause people to congregate,” she says.
Hindmarch has been involved in the production of thousands of gowns and scrubs for the NHS hospitals, both through the British Fashion Council and her own business. And at the request of Professor—a professor of medicine and the director of Human Health and Performance at the University College London—she designed and manufactured “holdsters” for ICU doctors and nurses to go over their PPE that can hold their glasses, phones, a pen, and money for a cup of coffee.
With three of her five children at home, there has been constant activity in the house. To wind down, Hindmarch has been making Americano cocktails or “anything with Campari, really,” she says, and trying to read an assortment of books she’s assigned herself to finish by the end of summer. She’s most looking forward to reading
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