“It’s a sort of miracle,” believes Antonio Marras. The Italian designer still marvels at the opportunities that lie ahead following the acquisition in September of a majority stake in his namesake brand by Gruppo Calzedonia.
Marras admitted the deal could “seem like madness, we are poles apart, with different backgrounds, different careers and he has reached global success while I feel I have not yet fully expressed myself.”, counts 5,328 stores and controls the innerwear, hosiery and beachwear Calzedonia, Intimissimi and Tezenis labels, respectively, as well as knitwear brand Falconeri; bridal line Atelier Emé, and wine retailer Signorvino. Exports last year represented 58.
He praised Veronesi’s intuition in diversifying the group, and he conceded the agreement with the Calzedonia group will allow his brand to have more contractual power and be able to expand his production and offering. Marras continues to design his namesake label, which includes apparel,“I am always working, it’s my obsession. I hate Sundays and vacations and now there’s even more work to do,” Marras said enthusiastically.
In fact, he is planning to double the space of the boutique in Alghero and refurbish it. The brand was previously mainly distributed through the wholesale channel and Veronesi is working on building a retail network. “The brand awareness is high and Antonio has a very passionate customer base that struggled to find the stores that carried his collections,” Veronesi said.
Marras was pleased that Veronesi wants to make Alghero “the beating heart” of the brand and Sardinia is central to his fall collection.
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