More extravagant eveningwear and higher-end wedding gowns are expected to be popular in the new boutique.
During a walk-through Friday morning, Petakas said the expansiveness of the windows won her over even though the redesign of the interior of what used to be a nail salon required a little imagination. Stylists and wedding planners will be essential in helping to get the word out about the store. After 23 years in business, Anne Barge has its own following.
Having often been asked in the past by mothers of the bride where they might shop for wedding-appropriate eveningwear, she said other than traditional department stores, the options were limited in terms of salon-like settings. “I wanted to give the same luxury service that the bride was getting to the next [important] guest of the wedding,” she said.
The fact that Anne Barge’s business in its Atlanta store had increased during COVID-19 made opening a New York flagship with Petakas “a perfect opportunity to not only service customers in the tristate area, but international brides shopping in New York,” said Anne Barge president Shawne Jacobs in a phone interview.
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