Superhero fatigue is real, but not the feverous spending power of fandoms. Change our minds.
You’d be hard-pressed to find a casual moviegoer, much less a diehard fan, who hasn’t been disappointed in Phase 4 of the Marvel Cinematic Universe. Every flick since 2019’s Infinity War, especially the last few Kevin Feige joints, have been lackluster affairs, to say the least.
Given the trail of comic book car crashes and superhero fatigue, it might be time to start looking for something new to replace Marvel’s dominance. What sounded impossible just a few years ago now seems like a reasonable question: Could another genre actually topple the mighty Thanos? But compare that to the Demon Slayer movie, an anime released a year prior that raked in $507 million worldwide and scored 98% on Rotten Tomatoes. It was the top-grossing film in the world in 2020.
Contrast that with the long-running franchise One Piece, which released its first worldwide theatrical effort, One Piece Film: Red, to the tune of $246.6 million. And new franchises are coming, like the new manga and anime series JuJutsu Kaisen, which released a theatrical film in 2021 that accumulated $196.3 million at the box office. It’s like anime stole Thor’s hammer and has been beating Marvel to a pulp with it.
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