KICKING THE CAN: New stats reveal just how badly recent backlash is hitting Bud Light's profits.
Following the controversial partnership with transgender influencerand Anheuser-Busch saw a significant fall in sales for April while other beer brands saw a slight rise.
"A-B volumes went down 12.5% while Molson Coors was up 7.6% and Constellation up 3.8%. Bud Light was down 21.4% while Coors Light was up 10.9% and Miller Lite up 12.8%," the website reported. Bud Light continues to face backlash more than a month after its polarizing pact with transgender influencer Dylan Mulvaney prompted outrage.Data from Connecticut-based Bump Williams Consulting also showed that total sales for Bud Light fell by 8% for the year so far, costing the company approximately $5 billion in losses.
In the meantime, the company has since attempted to make amends with its customers. Bud Light marketing vice president Alissa Heinerscheid and Daniel Blake, who oversees marketing for Anheuser-Busch’s mainstream brands, both
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