Anheuser-Busch CEO Criticizes 'Misinformation' After Marketing Controversy | Compare reporting by Forbes CNNBusiness WashTimes
That was the term the CEO of Anheuser-Busch’s parent company used to explain the hangover from Bud Light’s partnership with transgender influencer Dylan Mulvaney.
AB InBev CEO Michel Doukeris told the Financial Times that Bud Light sales have dropped and the brand’s public image ruined because of “misinformation and confusion” about a can of Bud Light emblazoned with Ms. Mulvaney’s face.“We never intended to make it for general production and sale for the public,” he said of the Bud Light can.
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