Canadian sprinter Andre De Grasse is entering a new competitive arena: start-up investing.
The Olympic gold medalist has launched ADG Ignite Ventures, which he hopes will build on some of his previous learnings, having already invested in areas such as health, wellness and e-learning.
He has also invested in Calgary’s headversity, which provides digital mental health training, as well as start-ups Disco and TUT Fitness.De Grasse plans to work with a team of advisors as his investment portfolio grows, including Maverix Private Equity Founder and long-time Canadian tech investor John Ruffolo.
His success as a sprinter has invited a long list of brand partnerships, ranging from Puma to Subway.
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