The ad drew widespread criticism on social media for whitewashing slavery, prompting the DNA testing company to remove it from TV and its YouTube channel.
NEW YORK — Ancestry.com on Friday apologized for an ad that showed a mixed-race couple discussing escaping to the North during the Civil War era.The ad is part of a campaign by Ancestry showing stories from the past to pique viewers’ curiosity about their ancestors. It depicts a white man holding up a ring and telling a black woman wearing Civil War-era clothing that they can be together if they escape to the North.
This commercial spits on the trauma in our veins and the fight of our ancestors, @ancestry https://t.co/KBpqB6XPZg M.J. McCallum, creative director of Muse Communications, called the ad “thoughtless,” but said it could happen to any company that doesn’t prioritize having diverse representation in its ranks.
In 2017, Dove stopped using a Facebook GIF that showed a black woman removing a brown shirt and transforming into a white woman. The ad was meant to show different types of people can use Dove but many saw it as saying the black woman was “dirty” and the white woman was “clean.” Dove apologized .
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