Analysis: A new court filing indicates that Rupert Murdoch passed information about Biden ads to Trump’s campaign.
On Monday, though, we got a new look at how Fox boosted Trump — quietly, behind the scenes. And in the person of Fox Corp. chairman Rupert Murdoch.The revelation comes from a court filing submitted by Dominion Voting Systems as part of its $1.6 billion defamation lawsuit against the company. Dominion makes voting machines that were the center of unfounded claims of fraud and tampering in the wake of the 2020 election — including on Fox News and Fox Business Network.
This is a remarkable claim. To best understand why requires an understanding of how political campaigns work. There are two groups of voters that a campaign tries to contact: core supporters, whom the campaign tries to ensure cast a vote, and persuadable voters, people who would back the candidate if approached with the right message. To determine that message, campaigns conduct polls. Commonly, they’re structured like this:Offer arguments against the candidates and measure support again.
Campaigns do opposition research on their own candidates to get a sense of what attacks are coming and to prepare for them. Now imagine if they knew with certainty what attacks were coming because the friendly chairman of a right-wing media organization was tipping you off. My first response when reading the allegation included in the Dominion filing was to wonder what ads Murdoch had access to. Was there some repository of ads that media outlets shared? Did he have access to ads that run on Fox affiliates in local markets? My assumption was that the Biden campaign wasn’t spending a lot of money on Fox News spots, given the network’s audience.But they were. Remember: One intended outcome of campaign spending can be to dampen support among your opponent’s base.
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