Google parent Alphabet's potential acquisition of HubSpot, a U.S. marketing software maker with a market value of $31 billion, would boost its ability to...
- Google parent Alphabet's potential acquisition of HubSpot, a U.S. marketing software maker with a market value of $31 billion, would boost its ability to compete against Microsoft in offering cloud-based applications to companies.
HubSpot CEO Yamini Rangan said on the company's first-quarter earnings call this month that client demand had weakened, as small businesses fret about the economic impact of high interest rates. HubSpot specializes in so-called "inbound marketing," in which the consumer initiates engagement with a brand. HubSpot clients use its software to produce advertising content that consumers click on online or follow up on.
"AI innovation across our ads ecosystem is core to every aspect of our product portfolio, from targeting, bidding, creative, measurement, and across campaign types," Google's Chief Business Officer Philipp Schindler said during the company's first-quarter earnings call last month. "Amazon is the clear leader in the cloud, Microsoft is No. 2 and Google is kind of distant third. One can imagine Google saying, 'If we buy HubSpot, that'd be like having Microsoft Dynamics 365, so it'll make us more competitive there,'" Romanoff said.Seeking a reliable income stream for your TFSA? Consider this sustainable high-yielding dividend payer.
"Restaurants brought out the servings slowly and were like, 'Nobody is going to sit there for hours and just eat them.' Actually, lots of people did."Shares of e-commerce software platform Shopify jumped 5.4% in the morning session after Goldman Sachs analyst upgraded the stock's rating from Neutral to Buy and raised the price target from $64 to $74. The new price target represents a 25% premium from where shares traded when the upgrade was announced.
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