Apple's partnership with India's second-biggest telecoms firm will give the iPhone maker a sorely needed boost in a content market where it lags far behind...
FILE PHOTO: Apple iPhones are seen inside India 's first Apple retail store, a day ahead of its launch, in MumbaiNEW DELHI - Apple 's partnership with India 's second-biggest telecoms firm will give the iPhone maker a sorely needed boost in a content market where it lags far behind the likes of Spotify and Walt Disney.
"The move speaks of Apple's ambitions for India," said Nitesh Kripalani, former head of Amazon Prime Video in India. "The strategy is a time-tested method to catapult presence in markets it considers important." Airtel will pay Apple a per-user fee "significantly" lower than the monthly $1.20 charged each for Apple TV+ and Apple Music in India, said the telecom industry source.
Apple TV+ is known for original series such as "The Morning Show" and "Slow Horses" however rivals including Netflix and Disney feature more Hindi content with Bollywood actors and even regional-language films.
Apple TV Apple Bharti Airtel India India Counterpoint Research Video Streaming
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Analysis-To seal India merger, Disney-Reliance may need to dilute cricket dominanceThe Indian antitrust body's opposition to a proposed $8.5 billion merger of the Indian media assets of Walt Disney and Reliance may force the companies to...
Read more »
Analysis-To seal India merger, Disney-Reliance may need to dilute cricket dominanceThe Indian antitrust body's opposition to a proposed $8.5 billion merger of the Indian media assets of Walt Disney and Reliance may force the companies to...
Read more »
Apple to cut 100 jobs in fourth round of 2024 layoffs: BBGApple (AAPL) is set to cut 100 jobs in its fourth round of layoffs for the company this year, specifically in its Apple News and Apple Book segments...
Read more »
Factbox-Top streaming platforms in content hungry IndiaApple signed a content deal with Indian telecoms operator Bharti Airtel late on Tuesday in its push for a larger slice of the country's $28 billion...
Read more »
Factbox-Top streaming platforms in content hungry IndiaApple signed a content deal with Indian telecoms operator Bharti Airtel late on Tuesday in its push for a larger slice of the country's $28 billion...
Read more »
The Sheehan Show: 2024 PFL Playoffs AnalysisWith the 2024 Professional Fighters League season in the books, pending only the star-studded finale, Sean takes a look at the playoffs.
Read more »