It marks the first time that Taco Bell has sold a fully vegan entree.
The chain is testing a vegan Crunchwrap, marking the first time that Taco Bell has sold a fully vegan entree.
However, it’s not going nationwide just yet: A total of three Taco Bell locations — one each in New York City, Hollywood and Orlando — will sell the vegan Crunchwrap beginning June 8 until supplies last. Those cities were selected because they have “notable vegan populations,” the company said. The vegan version is priced the same as a traditional wrap, which ranges from $4.99 to $6.79 depending on the city.
Taco Bell has long appealed to vegetarians and vegans since it offers black beans as a protein. In 2019, it rolled out a vegetarian menu and said its items could be customized more than 8 million ways to fit a vegetarian diet. Nearly a quarter of its food sold last year was vegetarian options, Taco Bell revealed.
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