An iced tea boom? 2 Dallas equity firms invest in HTeaO drive-through tea concept

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An iced tea boom? 2 Dallas equity firms invest in HTeaO drive-through tea concept
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HTeaO began expanding in North Texas in 2020, and now has more than 60 locations in five states.

9:00 AM on Jan 11, 2023 CST

Two Dallas-based private equity firms are investing big in iced tea. Trive Capital and Crux Capital announced Jan. 10 that they have acquired a minority stake in HTeaO, an Amarillo-bred iced tea franchisor thatSince the first D-FW location opened in Dallas, HTeaO, which serves more than 24 flavors of iced tea to-go, has grown to nearly 10 locations locally and more than 60 statewide and in Oklahoma, New Mexico, Kansas and Florida.

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