General Motors is mulling over the idea of building an electric vehicle that would bring the defunct gas-guzzling Hummer brand back to life.
A zero-emission Hummer sounds as paradoxical as non-alcoholic whiskey, but General Motors Co. is mulling over the idea of building an electric vehicle that would bring the defunct gas-guzzling brand back to life.
When asked about it, GM President Mark Reuss was unconvinced. “I love Hummer,” Reuss said on the sidelines of a June 12 news conference. “I’m not sure. We’re looking at everything.” “It’s massive. There might be places where we go first that are not just heavy-duty work trucks but more style and capability for off-road,” he said. “There are lots of things that are very attractive.”
Even if GM goes through with a plan to make an electric Hummer, it would be years away. GM’s planned electric-truck project is well underway, but those models aren’t expected to launch until after the debut of the BEV3 architecture for smaller vehicles. Cadillac or one of the higher-volume brands would probably get some of the first models on the larger electric-truck-based platform.with Rivian Automotive Inc., a start-up electric-truck maker outside Detroit.
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