An association that counts Beyond Meat and Impossible Foods as members is suing Mississippi over calling plant-based meat alternatives 'meat'

The lawsuit alleges that restricting labels like 'meatless meatballs' and 'veggie burgers' violates their First Amendment right to free speech.

The Plant Based Foods Association and Upton's Naturals Co., a vegan meat maker, sued Mississippi's governor and commissioner of agriculture and commerce in federal court on Monday. The lawsuit alleges that a labeling law effective July 1 in Mississippi violates the First Amendment right to free speech. The labeling law restricts companies from using descriptors such as"meatless meatballs","hot dogs","jerky", and even"veggie burgers.

The Plant Based Foods Association and Upton's Naturals Co., a vegan meat maker, sued Mississippi's governor and commissioner of agriculture and commerce in federal court on Monday. The lawsuit alleges that a labeling law effective July 1 in Mississippi violates the First Amendment right to free speech. The labeling law restricts companies from using descriptors such as"meatless meatballs","hot dogs","jerky", and even"veggie burgers.

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