In 2018 Barack Obama and Michella Obama set up Higher Ground. In 2020 John Kerry joined Fingerprint Content. Hillary Clinton has also set up her own venture, HiddenLight Productions
WHEN BARACK OBAMA gave the keynote address at the Democratic National Convention in 2004, a speech that set him on the path to the White House, he laid out the challenges facing America and urged voters to support John Kerry, the party’s candidate. But first, he offered an account of his life.
The link between storytelling and politics is particularly strong in America, where actors and reality-television stars have assumed the nation’s highest office. Ronald Reagan had starred in Westerns, war films and comedies before making the move from Los Angeles to Washington; he was known as the “Great Communicator” on account of his preference for plain language and ease of speaking in front of a crowd.
More recently, the direction of travel has been reversed, as politicians enter the entertainment business. In 2018 Mr Obama and Michella Obama set up Higher Ground, a production company. In partnership with Netflix, Higher Ground has made several documentaries , “Waffles + Mochi” , a children’s show which encourages curiosity about fresh food and cooking, and “Worth”, a film drama about the 9/11 compensation fund.
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