Mattel has a new roster of ThankYouHeroes Fisher-Price action figures and Little People figurines.
, an effort to support health care first responders started last month by the Harvard T.H. Chan School of Public Health, wellness group Thrive Global and the CAA Foundation, the philanthropic arm of talent firm the Creative Arts Agency.
Mattel's Fisher-Price"is an iconic brand and the products speak to something deep inside of us," Thrive Global CEO Arianna Huffington told USA TODAY."It’s wonderful to see that connection bringing joy to the children but also giving all of us one more way to honor . I don’t think we can have enough ways to honor them."
The Huffington Post founder left the media company in 2016 to start Thrive Global, which joined with the Harvard school and the CAA Foundation to create #FirstRespondersFirst last month. Mattel's new toys will be given to children at the child care centers #FirstRespondersFirst is opening . The toys can help children cope with the pandemic's effects by fostering"conversations about how they are feeling. This is a very hard and unsettling time for children.," Huffington said.
These new Fisher-Price toys are part of what Mattel calls its new"Play It Forward" toy initiative to support communities in times of need. Mattel also has donated cloth masks to medical personnel and is now producing 500,000 face shields to donate.
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