American Express is buying the online reservation startup Resy, the latest move by AmEx to establish and maintain a foothold for its card members in some of the world's most desired restaurants.
American Express is buying the online reservation startup Resy, the companies announced Wednesday, the latest move by AmEx to establish and maintain a foothold for its card members in some of the world's most desired restaurants.
New York-based Resy is an online reservation management service. It allows diners to make reservations and also serves as a platform for restaurants to manage their upcoming reservations. While OpenTable has a bigger market share, Resy often works with more exclusive restaurants that are harder to get into or serve higher-spending clientele.
While AmEx has long had an established presence in the travel industry — partnering with airlines like Delta, and hotel chains like Hilton and Marriott — its presence in dining is more in the background. It offers its Global Dining Collection to card members, where customers can get reservations at hard-to-get restaurants. AmEx says the top request on its concierge customer service line is for restaurant reservations.
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