In one week, the AmericanCancer Society conceived, created, and purchased billboards in Montgomery pushing for Medicaid expansion in Alabama. But the story behind the campaign goes back a full year, and was inspired by Alabama veteran Jesse Odland.
The American Cancer Society has purchased billboards in the Montgomery area calling for Medicaid expansion. The billboards feature veteran Jesse Odland.In one week, the American Cancer Society conceived, created, and purchased billboards in Montgomery pushing for Medicaid expansion in Alabama. But the story behind the campaign goes back a full year.
His family was in what is known as the “coverage gap;” they were making too much money to get Medicaid but not enough to qualify for government-subsidized private insurance. He and his wife lost their jobs and their children moved in with other family members. Adams’ kindness and belief in the cause is what spurred Odland to be the face for this campaign. He said he felt this was a similar call to action like when he was inspired to join the military after 9/11. He wanted to be part of the bigger picture and do something.
She said this was the first time ACS had purchased billboards. Their marketing team typically invests in radio and digital ads but did this spontaneously to take advantage of the special session.
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