As Dallas' American Airlines Center nears its 22nd birthday this summer, work is underway to greatly enhance fan experience and comfort, with the Mavericks...
Videoboard installations will occur this summer. Seat replacement is underway. Already replaced last fall at a cost of $3.5 million: The AAC roof, thus far preventing leaks like the one that“The upgraded video displays venue-wide are the next steps in creating a more exciting and immersive gameday environment,” said Brown, who in effect has been AAC’s caretaker since before it opened in July of 2001, at a cost of $420 million.
“We’re committed to it. When we need to replace or improve something, ownership have been very generous to allow us to do that and keep fans happy.”Some Stars fans in AAC’s 300-level already are experiencing the new seats. Brown said about one-third — roughly 2,000 — of upper-level seats have been replaced. Fan feedback, he said, has been 99% positive.
“I’m kind of a geek when it comes to this kind of stuff,” he added with a chuckle. “I get fired up about seating fabric and ergonomics. The new seats are just a huge improvement over the old ones.” The second quarter starts with the Dallas Mavericks down 42-14 against the San Antonio Spurs in an NBA basketball game at American Airlines Center on Sunday, April 9, 2023, in Dallas.
• The underbelly’s two sideline displays are 10.63 feet high and 40.16 feet wide, 1,296 by 4,896 pixels. The endline displays are 10.63 feet high by 27.56 feet wide, 1,296 by 3,264 pixels. • AAC’s two existing endbowl display boards will be significantly upgraded. The 21.51 feet high by 72.44 feet wide boards will be 10mm-resolution.
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