If you compare the situation to the ongoing restaurant apocalypse, there’s some hopeful news coming out of the coffee landscape
, whose other coffee properties include Peet’s and Keurig. The brand’s business is diversified, with more than a dozen cafes plus direct-to-consumer sales online, grocery store stockists, ready-to-drink products, and wholesale partnerships with more than 100 independent cafes around the world.
Retail closures are significant for Stumptown, but Pilcher says online sales are way up — as much as 250 percent over the last month — and grocery sales are up 60 percent. Cold brew season is just around the corner, a busy time of year for Stumptown. The brand helped popularize the craze over the last five years with its “stubby” bottled product, which has since been spun off in a series of collaborations with cult oat milk purveyor Oatly.
Glanville describes the initial onset of coronavirus shut-downs in harrowing terms. “For two weeks it felt like chaos; I was running on pure adrenaline, never sleeping, communicating with our investors, team, and stakeholders around the clock. It’s finally been this last week where I’ve crashed down to earth and realized that in order to keep going, we need to get deliberate about how we’re operating and what the next phases are.
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