AMC Theatres, the world’s largest exhibitor, has unveiled plans to re-open after coronavirus forced it to close its more than 600 venues in the U.S. for nearly four months. The company is exp…
The company is expected to resume operations in 450 of those locations on July 15 and expects to be almost fully operational by the time that “Mulan” debuts on July 24 and “” bows on July 31. As part of that process, AMC is reducing its seating capacity in order to help people social distance, it’s implementing new cleaning procedures, placing hand-sanitizing stations throughout its theaters, and encouraging contact-less and cash-free concessions..
“In my heart of hearts I think we can manage AMC through this crisis,” said Aron. “There are no guarantees and nobody knows what coronavirus will look like in the winter or how long it will take to get a vaccine, but I can tell you that we have a very able management team here and we’re going to make every effort to make sure that AMC continues to be well positioned as a leader of the movie theater industry.
AMC will also sell masks for a dollar to guests who forgot to bring one. Both Cinemark and Regal are encouraging guests to wear masks, but not requiring it in states and areas where it is not mandated. Other procedures being implemented include cleaning auditoriums between each showtime and allowing extra time between screenings for disinfection; blocking out every other row of seats to decrease congestion; pushing guests to use online ticketing and kiosks to limit interactions with staff, and designating various points within theaters for one-way foot traffic.
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