The country's largest movie theater chain announced Monday plans to price tickets based on seat location within the auditorium, meaning moviegoers will pay different prices depending on their proximity to the screen.
James Cameron’s “Avatar: The Way of Water” led ticket sales in U.S. movie theaters for the sixth straight weekend, making it the first film to have such a sustained reign atop the box office since 2009′s “Avatar.” The country's largest movie theater chain announced Monday plans to
But the new pricing initiative, called Sightline at AMC, already kicked off in select locations and will roll out nationwide by the end of the year, AMC said.Standard Sightline: The"most common" seats, which are available for "the traditional cost of a ticket."
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