AMC is charging more for The Batman tickets as part of a 'variable pricing' experiment

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AMC is charging more for The Batman tickets as part of a 'variable pricing' experiment
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'This is all quite novel in the United States, but actually, AMC has been doing it for years in our European theaters,' the CEO Adam Aron said.

TheStreet.comRiddle me this, filmgoer: How much are you willing to pay "The Batman" on Friday night? This weekend will see the release of Warner Bros.' heavily anticipated new film "The Batman." AMC has begun experimenting with variable pricing, which means that tickets for "The Batman" will be more expensive than for any other film starting this weekend, and will also cost more on the weekend than in the middle of the week.

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