Amazon turned 25 today, which according to Jeff Bezos means it could die in as little as 5 years' time

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Amazon turned 25 today, which according to Jeff Bezos means it could die in as little as 5 years' time
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As Amazon celebrates its 25th birthday, Jeff Bezos has said big firms like his tend to live for only 'decades.'

Amazon turns 25 on Friday, which serves as a reminder that CEO Jeff Bezos has repeatedly talked about his company's inevitable demise. Bezos has said that the life-span of big companies is"30-plus years," meaning Amazon could have as little as five years left in the tank. Such chatter is strikingly unusual for a CEO of a major company, but it seems a fear of failure, and talking about that fear of failure, propels Bezos on. Visit Business Insider's homepage for more stories.

Amazon turns 25 on Friday, which serves as a reminder that CEO Jeff Bezos has repeatedly talked about his company's inevitable demise. Bezos has said that the life-span of big companies is"30-plus years," meaning Amazon could have as little as five years left in the tank. Such chatter is strikingly unusual for a CEO of a major company, but it seems a fear of failure, and talking about that fear of failure, propels Bezos on. Visit Business Insider's homepage for more stories.

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