Amazon tricked customers into buying a more expensive Prime subscription when they just wanted to stream videos, FTC says
of tricking customers into purchasing full — and more costly — Prime memberships when they were only looking to stream videos available on Amazon's subscription video service.
Prime Video is Amazon's subscription streaming service, where customers can watch and rent shows and movies for an $8.99 monthly fee. It's a separate product from a fullAnd although"it is possible to sign up for Prime Video alone, it is difficult to do so," the FTC said inThe complaint alleged that Amazon's website was set up in a way that tricked customers out of the lower-cost Prime Video subscription.
"Capitalizing on some consumers' inability to appreciate the difference between 'Prime' and 'Prime Video,' the Prime Video enrollment process fails to clarify Amazon will enroll them in Prime rather than the less expensive Prime Video, on both desktop and mobile platforms," the complaint said."This causes some consumers to enroll in Prime, rather than Prime Video, unknowingly.
"Clean Slate reimagines the Prime Video CX across devices and surfaces, with a focus on simplifying the discovery of content free to Prime members to ensure our service is useful and personal," an internal document obtained by Insider said. that Amazon"tricked" customers into signing up for a Prime subscription and then made it difficult to cancel the memberships.Subscribe to push notifications
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