Amazon to showcase its transportation drive at world’s largest tech show

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Amazon to showcase its transportation drive at world’s largest tech show
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Amazon to showcase its transportation drive at world’s largest tech show GlobeTechnology

From making cars talk using Alexa’s voice to managing data from factories full of robots, Amazon.com Inc. wants a big piece of the action in transportation, and next week at CES will unveil more about its strategy to achieve that goal than ever before.

Until now, Amazon has shown its transportation strategy to investors – and rivals – one piece at a time. Amazon has invested in self-driving software startup Aurora. It also has signed deals with automakers to deliver packages to vehicle trunks, help develop electric vehicle charging networks and use AWS to network their factories.

At CES, ZeroLight and General Motors Co’s Cadillac will demonstrate how they are partnering to develop an online vehicle configuration experience that will allow high-fidelity images of vehicles that consumers build online to be taken with them on visits to dealers, Phillips said. Unity will show how its gaming simulations are used by automakers to create virtual worlds to allow self-driving vehicle developers to speed the training of the software used in those cars, Phillips said.

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