Amazon Studios Chief on Viewer Strategy, Talent Deals and Another Season of ‘Fleabag’

Amazon Studios unveiled several announcements at the Television Critics Assn. summer press tour Saturday, including a first-look deal with Blake Lively, a first-look deal with Forest Whitaker&#8217…

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As part of a “customer-focused company,” Salke indicated that as part of the greater Amazon ecosystem — which has upwards of 100 million Prime members worldwide, and primarily sign up to buy consumer packaged goods online — the studio is looking to curate is programming to satisfy that global customer base.

“The big difference here is a show that has a global e-commerce platform that is geared toward giving these contestants a really good shot” at creating a business, said Cheng.

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