“Fyre Fraud” directors Jenner Furst and Julia Nason unravel the LuLaRoe story in “LuLaRich,” a new four-part docuseries for Amazon.
Jenner Furst:
The Washington State attorney general was still actively prosecuting LuLaRoe, so we were communicating with their office and going through foyer requests all from Day One. It was a very dynamic process.WWD: DeAnne and Mark were the first people you interviewed. What was your process for getting them onboard, and was there any reluctance on their end?We were very straight and we were very direct.
WWD: Social media obviously plays such a big part in their company [LuLaRoe], specifically Facebook. To what extent did you guys utilize Facebook in your process of making the documentary and finding sources?We used social media a lot. We used Facebook in particular; there’s a group called the defectors on Facebook. That is a huge group of people, former retailers that have gathered together for years to out bad practices of the company and how they feel personally wronged.
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