Amazon's Kelly Day says original and aggregated content drive consumption of each other within the Prime Video platform.
That spin on aggregation echoes the ‘flywheel effect’ that Amazon executives regularly refer to, meaning the way that content and e-commerce businesses drive each other.
“We’re really focused on trying to provide a very personalized and engaging experience so that when you come in to find video, you’re always going to find something that works for you […] we don’t care if that is something that we’ve produced and we create or if it’s something that one of our partners creates.”
Day said that comes from delivering a great selection – originals, acquired and aggregated – using an app that is simple to use and makes it easy for consumers to add channels, and single billing.
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