Amazon announced over 20 Fire TV-branded devices — addressing a major weak point in its voice assistant strategy:
This is an excerpt from a story delivered exclusively to Business Insider Intelligence Banking subscribers.Amazon made a slew of announcements related to its Fire TV OS yesterday at the Internationale Funkausstellung tech trade show in Berlin, bringing its voice assistant adoption strategy into greater clarity.TechCrunch.
Fire TV expands beyond TVs with soundbar. For the first time, Amazon will bring Fire TV Edition branding to a non-TV device — namely, the Nebula Soundbar from Anker. It will come with a 90-day free trial of Amazon Music Unlimited. Because an always-on soundbar would likely be seen as less intrusive compared to an always-on TV, Amazon may benefit from the expansion to soundbars, as users will have more access to Alexa interactions.
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