After signing Clinique, Amazon Premium Beauty outlines the various purchasing behaviors motivating its consumers.
Her secret? “Empathy, and having the other person’s interests in your heart as much as your own. For me, there’s no deal that is not a win-win deal,” she said during a fireside chat at L.A.B. with Beauty Inc editor in chief Jenny B. Fine. “I’ve also been involved in unwinding deals and renegotiating deals. If you can do it right the first time and structure a deal that aligns your interests, that is in both of your interests.
Storytelling — be it as simple as detailed product descriptions and ingredient lists, Kole said — is key to nabbing the attention of more Amazon shoppers. She said she thinks of the Amazon Beauty shopper in three different buckets: one who replenishes the products they know they want, explorers who use the platform to discover new brands, and an in-between group that is equally loyal to brands while researching newer emergents.
When thinking about heading to Amazon, though, Kole noted a few things to evaluate before joining the platform. “I get asked a lot when the right time is for a brand to go on Amazon. I say ‘as soon as you can, you need to be able to keep up with the demand,'” she said.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
NATO marks its 75th birthday as Russia's war in Ukraine gnaws at its unityRetail giant Amazon will be laying off workers from its Amazon Web Services division
Read more »
Amazon Fire HD 10 and Fire Max 11 prices slashed… for nowThe Amazon Fire HD 10 and the Amazon Fire Max 11, two affordable tablets, are currently even cheaper from Amazon, but only if you complete your purchase now.
Read more »
All of Amazon’s Fire TV streaming devices are heavily discounted todayAmazon's Fire TV streaming devices sale is loaded with discounts on the Amazon Fire TV Stick Lite, Amazon Fire TV Cube, and more, but probably not for long.
Read more »
Amazon Replaces 'Just Walk Out' Technology with Dash Cart at Grocery StoresAmazon is walking back its 'Just Walk Out' technology at its grocery stores, reining in grand promises of an automated, friction-less checkout. Amazon said it is removing the technology at US Amazon Fresh grocery stores which allows customers to pay for their groceries without waiting in line for a cashier or using a self-checkout machine. Instead, Amazon said it’s replacing it with Dash Cart at its more than 40 locations, a 'smart shopping cart' which allows shoppers to scan groceries, link to online shopping lists and check out their groceries.
Read more »
Amazon's Best Spring Fashion LaunchesWhether you’re a frequent Amazon shopper or an occasional peruser, it’ll come as no surprise that the retailer is constantly. Regardless of what you’re looking for, a quick search can yield thousands of results. So, if you’re feeling overwhelmed by Amazon’sthis month, we’ve got you covered with the 25 best spring pieces worthy of a spot in your cart. Our picks include clothes, shoes, and accessories you can wear now and into the warmer months. Get in the springtime spirit with flowy Amazon’s latest clothing launches have you covered for everything from beach days to spring weddings. Tons of new swimwear just hit the site, including thisSneakers, sandals, and ballet flats are taking over Amazon’s footwear section this month. Level up your classic white athletic shoes with theseAmazon’s New Arrivals sectionCheck out more of Amazon’s best spring fashion launches this month, below
Read more »
Ali Wong and Bill Hader’s Full Relationship TimelineThe comedy actors spotlighted their romance at the Golden Globes, but their relationship goes back much further. Here's all we know.
Read more »