Amazon rivals thrive during the pandemic as shipping delays level the playing field

As Amazon been forced to loosen its speedy delivery times in the face of high demand, smaller e-commerce services have also seen a boom.

High demand for grocery deliveries

, consumers are now finding alternative services they haven't used before. Two local delivery services in New York City, Go Organic NYC and Farm to People, have seen a wave of new customers and been forced to rapidly expand their facilities to keep up with the demand.Prior to the pandemic, Go Organic mainly stocked corporate offices with produce. But with many of their customers now working from home, the company has become an entirely residential delivery service.

Farm to People similarly saw its customer base triple over two weeks in March, forcing it to create a wait list so it could catch up to the demand. The wait list ballooned to more than 3,000 customers during a two-week break from letting people into the service.

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